If you work in business continuity, chances are that even your spouse doesn’t fully understand what you do for a living. In a previous life, I worked for an international corporate aviation service management provider and my family and friends didn’t understand what I did back then, either. Raise your hand if you know what it feels like to be Chandler on Friends.
A while back we posted about $#@! business continuity people say and there was a common thread in the majority of the responses which can be summed up by the following:
Which makes me wonder if there’s a similar theme in the more common elevator speeches about what our profession encompasses. So what’s your elevator speech? Continuity Housing’s tagline runs at the bottom of this posting but it contains some BC-specific jargon that most of us probably strive to avoid when we’re trying to explain what we do to, say, a doctor or an architect. So mine goes like this: “If anything makes a business temporarily close, there’s a good chance they’ll never reopen and a huge chance that if they do, they’ll fail within two years. We help ensure that our clients don’t ever have to close.”
About a quarter of the time, they’re interested (or just polite?) enough to ask a few questions and most non-BC/DR people are surprised to learn how perilous even a temporary suspension of operations can be for the company and, most importantly, for the employees. No company, no job.
Share how you handle this situation. We might all snag an “ah-ha” moment out of it and walk away with a somewhat easier way of describing our mildly indescribable realities.
* * *
In preparation for this posting, we wondered if there was an easier way to define what we do very quickly. So we came up with this (same as the link to the left). Take a look and let me know if we were successful. And be blunt. Blunt is good when it comes to refining better ways of describing what we do and how we do it. Not just to our family and friends but sometimes even to the board and stakeholders.
* * *
The 2015 schedule for the webinar series that Continuity Housing sponsors for the Association of Contingency Planners is shaping up and here’s a sneak peek at what to expect over the next several months. We’ll make sure that the registration links are available as soon as possible and way in advance of each presentation.
- March 26: Another great presentation by the Business Continuity Institute. Specifics will be announced very soon, hopefully this week.
- April 7th: “Active Shooter: How Do Your People Respond In Your Workplace?”
- May, date TBD: a Rentsys presentation, “The Value of Business Loss Insurance.”
In addition to these, on May 14th, Continuity Housing will host Chris Hebert, lead hurricane forecaster at ImpactWeather, with the “2015 Atlantic Tropical Season Outlook.” Cold as it is for many of us now, it’s time to start thinking about the tropical season. (You know you work in business continuity when normal annual milestones like birthdays and major holidays get replaced by seasonal threat prep deadlines.)
Have an idea for a business continuity webinar or a topic that you’d like to present yourself . . . or you just want to make sure you’re on the list to receive notification of upcoming webinars and links to register? Send me an email. And have a great week.
Continuity Housing helps companies enhance their business continuity plans by pre-arranging guaranteed housing and providing logistical support for mission-critical employees during disasters. Subscribe to the Continuity Housing blog (in sidebar at right) and follow us on Twitter, on YouTube, on LinkedIn and on Facebook. To subscribe to our mailing list and/or if you’d like a free 30-minute planning session, let us know.